Alternatives already suggested for Sochi's 2014 Olympic logo

SOCHI 2014's logo was launched today to mixed reviews from branding experts, journalists and fans.

THE REAL THING: This is the official Socho 2014 logo, what do you think about the other version floating around the internet?

Leading marketing, media and communications website Brand Republic polled some industry experts.

Richard Morris, Managing Director of Identica, called it ‘simple modern, straightforward and professional', a view endorsed by Siegel+Gale London's Fred Burt, who labeled it ‘fresh and up-to-date'.

But David Harris. Wunderman's Executive Creative Director, was not so enthused.

"It's hardly the icon and inspiration to people from across the world to celebrate the thrill of Russia's first Olympic Winter Games that it promised to be," he said.

Already there are plenty of alternatives in blogosphere, what are your thoughts?

More related reading

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• OLYMPICS LONDON 2012 LIVE: Games day 17 – August 12th

• OLYMPICS LONDON 2012: Games day 17 in pictures

• OLYMPICS LONDON 2012: Grassroots legacy is where Rio 2016 funding should go

• OLYMPICS LONDON 2012: Games day 16 in pictures

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