Sochi 2014's brand is the dullest Olympic logo ever
SORRY Sochi but that is not a logo - the font might be both funky and chunky but London's jigsaw emblem looks inspired in comparison.
NEW IDENTITY: A specially invited audience watched Sochi 2014 unveil their logo but most media was banned
In the long history of Olympic logos, this is arguably the dullest and most uninspired yet.
It's more idiotic than iconic.
At least London were trying when they got things so horribly wrong - this effort looks like it has been knocked up in 20 minutes by someone with a basic working knowledge of Photoshop.
Simple is good. Simple can be effective but it's hard to understand just why Sochi 2014 have been so understated - although they'd earn a place in Private Eye's Pseuds Corner for their attempts to explain it.
Fans of fonts are already waxing lyrical about its clean symmetry.
And social media gurus believe it will enable the Games to reach new audiences through digital platforms (it's the first time a web address has been incorporated into an Olympic logo).
Fred Burt, managing director of design agency Siegel+Gale London, told Brand Republic: "I'm no fan of London 2012 identity so it's a relief to see Sochi 2014 restore some sanity.
"As a logo it should work well in small sizes and next to other partner logos — key from a commercial point of view. It feels fresh and up-to-date, promising a new Russia that perhaps the wider world does not know [think how Beijing benefitted in this regard].
"I'll be interested to see how the URL plays out — has the system been designed to drop the '.ru' in certain circumstances? But I'd applaud Sochi's commitment to driving their audience to a URL, something that will allow them to control the experience much more directly.
"The typographical mirroring of the 'h/y' 's/z' and '0/o' feels clumsy, however, and undermines the symmetry of the logo. But as ever, it's the experience not the logo that will make this brand."
The brand-unveiling ceremony took place under a media black-out, with Russia still in mourning after 26 were killed and dozen injured during last week's train terror attack.
But behind closed doors, the launch party - bizarrely chiefly staged in Moscow's Red Square as opposed to the host city - was certainly more extravagant than the logo they came to celebrate, as the photos below show.
So, what are your thoughts?
UPDATED: There are plenty of alternative logos floating around the blogosphere, see here more.
Working...
Comments
I am agreed with your
I am agreed with your opinion and dose not like this Olympic logo at all and I think this could be better. holidays to Denver
holidays to Denver
I am agreed with your opinion and dose not like this Olympic logo at all and I think this could be better.
I totally agree with whats
I totally agree with whats been written here. Thank you for providing and sharing the post. facebook timeline cover
Sac Chanel
The Pirates focused their quest for pitching help on left-hander Wandy Rodriguez of the Astros and landed the veteran in a trade that was completed shortly after Pittsburgh's 5-1 loss to the Cubs on Tuesday night.
Prada Sale
See you blog on yahoo.and I have searched this kinds of articles for days.Thanks for your nice great,I really like it.
Oakley Eyewear
We like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out.
bailey bling uggs
The Barbour jackets for women business has the winter outwears for each of the regions and for all people. The boots ugg are so broadly ranged. http://www.winterbootssales.com/ .All belonging toward barbour wax jacket and parkas of Big kid ugg boots have fantastic features. There are pockets in all belonging toward the barbour ladies jackets and parkas belonging toward the ugg boot. Other compared to hand, quilted barbour jackets there are other electricity pockets as well toward the Ugg boots uk. http://www.barbour-jackets-sale.net/ .
barbour moran quilted jacket
Barbour jackets is basically a classically designed and styled Barbour jacket. This barbour jacket piece is extremely versatile in nature. These barbour international jackets are simple yet they are quite effective as well. You can tie these quilted barbour jacket in your waist to make http://www.barbourjackets-sales.org/ yourself look stylish. This kind of barbour jacket has vents in the back as a result of which they are greatly suitable as riding Mens barbour jacket. It is this wax-effect water proof that makes the quilted barbour jacket makes extremely warm and comfortable.These barbour jackets of the polar quilt type is again available in plenty of varieties. http://www.barbour-jackets-uk.net/
hermes to every person
U may be interested in our http://www.ourhermesbags.com Hermes , if u like, contact us at any time.
GHD
ghd lisseur
styler ghd
ghd fers plats
CHI Flat Iron
CHI Hair
CHI Straightener
ghd planchas
ghd espa?a
planchas ghd baratas
chi hair products
chi hair straightener
Thank you very much for
Thank you very much for posting and sharing this great article. It is so interesting. I want to know some other information about this site. So please give me this news quickly. I always will be aware of you.
belstaff
funny articl.i love it very much.thanks saw this page bookmarked and very much liked what I read. I will surely bookmark it as well and also go through your other posts tonight.Thanks for you sharing
burberry outlet
The kindness of things. I do not know what I would do, if I did not find such a theme. I can see at this moment, my future. Thank you very much reliable and results-oriented guidance
coach online outlet
Hello. Cool article. There’s a problem with your website in firefox, and you may want to test this… The browser is the marketplace chief and a huge part of folks will miss your wonderful writing because of this problem.
"http://www.bigskyllc.com">Church Construction </a>
Big Sky LLC is your No.1 Building solution for Church building,church construction,commercial construction and contractors management from church floor plans to the entire vision and project completion.
yeah this is really creative
yeah this is really creative and awesome work.
seo tips
http://www.TrustSEO.com
What does it take to get your website to the top of google? Yahoo? MSN/ Bing?.... The answer to this question plagues businesses because it can literally mean the difference between success and business failure not in the future,... but today!!
design & development
I had a wonderful time reading your post. Keep posting...
wow this is very creative
wow this is very creative work thumbs up
Search engine optimization tip
Hello...
Great resource of information here, lots of interesting and informative posts. Thanks a lot for all your efforts!
Disney Timeshare
Disney Timeshare
Computer repair Santa Monica
Best natural wonder
There are huge problem in our earth, we are working for a faceful world.
wow reforge
nice post
Global seo
good good ??????????"""""""""
i like that's logo, thank
i like that's logo, thank for nice info
community forum fitness professionals
hi,
Really enjoyed reading it
hey ive been waiting for
hey ive been waiting for this beautiful article thank anyway
Accutane Lawyer
Nice, thanks!
Nice, thanks!
I am maintaining a site on
I am maintaining a site on my latest hobby water filters and wanting to trade some content with good sites. I looked around your blog and you've got some good content and I was thinking our readers would both find value.
terrain a vendre
One more nice script to learn. Very Glad that you shared this to us. It's some pretty great info and pretty good post. I'm sure some people will really like this information cause this have genuine information for the readers.Thank you for sharing with us.
Re:
Have found your web page. My pal mentioned it to me before, yet never got around to checking it out until now. I must express, I'm floored. I really enjoyed reading through your posts and will absolutely be back to get more.
Re:
It's always nice when you can not only be informed, but also entertained! I'm sure you had joy writing this article.
I just want to emphasize the
I just want to emphasize the good work on this blog, has excellent views and a clear vision of what you are looking for.
zyprexa side effects
I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information?
http://zyprexalawsuits.com
ceramic straighteners,
ceramic straighteners, straightener, hair straightener, professional hair straighteners, flat iron hair straightener, ceramic hair straighteners, cheap hair straighteners, discounted ghd straighteners , ghd straighteners, ghd mk4, ghd mk5, ghd iv styler, ghd straightener, ghd shop, GHD hair straighteners
http://www.ghdhairlovely.com/chi-straightener-c-148.html
CHI flat iron, cheap chi flat iron, cheap chi hair dryer, CHI hair straighteners
http://www.ghdhairlovely.com/babyliss-straightener-c-147.html
discounted babyliss, Babyliss hair straighteners
I respect their decision of
I respect their decision of not showing off their logo to everyone besides this is theirs and theirs only and not intended to be shared.
I think you're being a bit
I think you're being a bit harsh - at least they're not trying to be really cool and failing completely.
I was wondering if you ever
I was wondering if you ever considered changing the layout of your blog? Its very well written; I love what you’ve got to say. But maybe you could a little more in the way of content so people could connect with it better.
Really enjoyed this post.
Really enjoyed this post. You have a good point. I’m now reading on the other post on your blog. Definitely bookmark and come back again. Thank you very much.study in uk
mba in uk
It has blog to be exactly I
It has blog to be exactly I needed. I appreciate the information, well thought for anybody. Thank you.
Thanks for sharing this
Thanks for sharing this post. Really enjoyed reading it.
business analyst interview questions
This is a good post. This post give truly quality information.I’m definitely going to look into it.Really very useful tips are provided here.thank you so much.Keep up the good works
hii
Well researched one. I got so much real stuff from your blog.
business analyst
I recently came across your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading
examining your blog and posting
I have a lot of mates in Dana Point that actually enjoy examining your blog and posting their ideas. It is a great pleasure to discuss over all the aspects here in Dana Point.
los angeles
Well, this is really the
Well, this is really the site that I am looking for, how glad I am....
I just got to see a list of
I just got to see a list of starcraft 2 cheats on my website to help you domain sc2.
Its well worth to read.I
Its well worth to read.I found it very informative as I have been researching a lot lately on practical matters.I must admit that Russia is a strong extremely country I have known
Very nice site. Good stuff.
Very nice site. Good stuff.
This is a good logo.
This is a good logo.
Very interesting stuff. Good
Very interesting stuff. Good job.
Government Grant
Post new comment